MIA Health Meeting

The importance of prevention

62nd SICPRE Annual Meeting

LOCATION: Bari

OBJECTIVES: Organizing an unforgettable event while also offering an opportunity to authentically experience Puglia’s landscape and traditions, choosing as venue a local masseria surrounded by century-old olive groves.

PROJECT
The National Meeting of the Italian Society of Plastic, Reconstructive and Aesthetic Surgery is held annually. Plastic and general surgeons, dermatologists, cosmetic doctors, nurses and assistants – about 1000 participants every year – meet for updates on the latest research results and most advanced surgical techniques. The scientific sessions of the 2013 Annual Meeting alternated with and entertaining and relaxing program, featuring special “narrators” and renowned artists from the Apulian folk music scene. The Opening Ceremony of the Meeting was held at Teatro Petruzzelli and focused on the theme of breast cancer, narrating it in all its nuances in a new and empathizing manner, using the theatre stage and all its artistic expressions. The objective was to emotionally communicate a positive message and inspire new reflections on the importance of prevention and awareness of the tools currently available against a disease that affects patients, each as a unique clinical case with an individual history, and all their relationships.